Features

Everything a retainer delivers. One system.

Strategy, content, design, video, publishing, tracking, reporting and approvals for every client, in one workspace per brand. Your AI marketer and your team do the work. Your clients approve it.

Plan

Every client starts with a plan built from their own data, kept current by the data itself.

01

A strategy for every client, written from their data.

Each quarter starts with a written strategy: the decision you're trying to win, who's making it, and the numbers you'll measure it by. Your AI marketer or your team writes it from the client's brand, audience, competitors and search data. The client approves it, and its work is built as drafts.

  • Built from the brand, not a template.
  • Targets the client signs off on, with a baseline for each.
  • A Second Opinion review before it goes out, if you want one.
Write the next strategy from this brand's data.Write strategy
Q4 2026Active
What we measure
New wholesale café accounts → 3 by end of December
Wholesale enquiries → 15 by end of December
Email list size → 200 subscribers
02

An AI strategist on every brand.

Ask in plain words and it answers from everything the system knows about the client: the plan, the drafts, the data. It briefs you each day, suggests what to do next, and does the work when you say go, writing drafts, planning campaigns, scheduling posts.

  • A daily briefing for every brand.
  • Acts, not just answers: drafts, plans, schedules and approvals from the chat.
  • Yours to name, and it always says it's AI.
StrategistEmberline Roasting Co.
What should we focus on for the rest of this month?
Gail · your AI marketer
Reading brand health
Pulling GSC data
Checking the recon queue
Five pieces are in draft and waiting on review. The wholesale track has no landing page yet, and it's the quarter's biggest gap. I'd get the drafts approved this week and start the Wholesale Starter Pack page. Want me to draft it?
03

Know where competitors beat you.

Add a client's competitors and Verbolica finds the keywords you both rank for, then sorts them: winning, losing or contested. Every draft is graded against the live search results it has to beat.

  • Winning, losing, contested, keyword by keyword.
  • Search results graded for every draft, including questions people ask.
  • Feeds the strategy automatically.
CompetitorsKeywords you both rank for
KeywordYouThem
home espresso grind size49Winning
wholesale coffee supplier143Losing
single origin coffee beans86Contested
barista training for cafés125Losing
04

Find the gaps in the market.

See the keywords competitors rank for that the client doesn't, with volume, difficulty and intent. Tick the ones worth chasing and turn them into a content plan in one step.

  • Sortable by volume, difficulty, intent.
  • One click from gap to content plan.
Market GapsKeywords competitors rank for and you don't
KeywordVolumeKDIntent
coffee subscription for offices88022Commercial
how to store coffee beans2.4k18Informational
wholesale coffee for cafés59031Transactional
Create content plan
05

Recommendations from the data, every week.

Verbolica watches what's rising, fading and missing across search, engagement and coverage, and turns it into a short plan of next actions. Approve one and the draft is written. Decline it and the reason teaches the next week's plan.

  • Brand health score from 0 to 100, with the weakest area named.
  • Fading content caught early, from four weeks of trend.
  • Approve and draft in one click.
This Week's Plan2 to review
ContentHigh impact
Fill a coverage gapThis pillar has 0 cluster pages but no pillar page
SearchMedium impact
Refresh a fading articleBrewing at home: positions slipping over 4 weeks
69/100Brand healthMost room right now: Foundations
Create

Everything a retainer delivers, made in the client's brand and written to the plan.

06

Articles and pages written to rank and to be read.

Search articles and web pages written from the plan, in the brand's voice, with SEO titles, meta descriptions and internal links to the client's real live pages. Search Console and analytics data from similar posts shape every draft, and nothing is invented: no made-up statistics or studies.

  • Internal links to pages that actually exist.
  • Revision history with one-click restore.
  • Comment on any passage, and @mention your team.
ContentBrewing at home · Draft
Grind size, explained for home brewers
Why grind size changes the cup
SEO title Grind size for home brewing: a simple guideInternal links 4 to live pagesKeyword home espresso grind size
07

Social posts with designs to match.

Campaigns for LinkedIn, Facebook, Instagram, X and Google Business, written for each platform. Branded templates are generated from the client's own colours, fonts and patterns, so every post image looks like theirs.

  • Templates generated from the brand, not stock.
  • Written per platform, and per executive voice if you need it.
EmberlineWholesale that shows up on time.48-hour roast-to-ship
New originHuila, Colombia.Now on the menu
Brew guideGrind size, explained.Read on the blog
08

A brand guide everything is built from.

Colours by role, typefaces, tone, personas, products and image direction live in one record that every draft, design and image reads. Update it by dropping in a brand guide PDF or just saying "our accent is orange now", and share it with the client as a link.

  • One record for every channel.
  • Update it from a PDF or a sentence.
  • Shareable link for the client.
Brand guideEmberline Roasting Co. · shareable link on
PrimaryTextBackgroundAccent
AaHeadings FrauncesAaBody Inter
ToneWarmExpertPlain-spokenNever snobby
09

Websites and landing pages, designed and published.

A design agent proposes three directions, then builds the full page in the client's brand. Edit any word in place, ask the builder for bigger changes, and publish straight to the client's WordPress, as plain HTML or native Elementor the client can edit.

  • Three directions, then the full page.
  • Click any text to edit it.
  • Publish to WordPress, including native Elementor.
kestrelpeak.example/gear-fitting
Book your free gear-fittingBook now
Design agent3 directions → full pagePublish to WordPress
10

Video, from script to shorts.

Write the script, render a talking-head avatar video, add b-roll, and cut vertical shorts from it, all in the brand's voice. Video is priced per minute so you only pay for what you make.

  • Avatar video from a script.
  • B-roll clips generated or reused from the library.
  • Vertical shorts cut from each video.
VideoAvatar video · 1:00
"Switching roasters shouldn't be a gamble. Here's how we make it easy."
9:169:169:169:169:16
Script, avatar, b-roll and five vertical shorts, in the brand's voice.
11

Lead magnets that look designed, not exported.

Guides, checklists and starter packs written from the strategy and designed as real multi-page documents in the client's brand, ready to gate behind a form and earn leads.

  • Designed as fixed pages, not a stretched web page.
  • Leads tracked back to the magnet that earned them.
Lead magnetThe Wholesale Starter PackEmberline Roasting Co.
1. What switching costs you
2. The first 30 days3 / 8
12

Any document, as a print-ready PDF.

Reports, strategies, brand guides, drafts and lead magnets all export as clean PDFs in the client's brand, for the inbox, the board pack or the printer.

  • Reports, strategies, guides and drafts.
  • Designed pages, not a screenshot.
PrintAny draft or document → PDF
October reportA4
Brand guideA4
Q4 strategyA4
Fixed pages, designed in the brand, ready to printDownload PDF
Publish

Approved work goes out on its own, to the channels the client already uses.

13

Posting to WordPress, done properly.

Approved posts publish on schedule with categories, tags, the author, Yoast SEO fields and images in place. Internal links are pointed at the live site before anything goes out. Edit a post after it's live and Verbolica shows it's out of sync, with one click to update.

  • On schedule, checked every hour.
  • SEO fields and authors set for you.
  • Imports the existing site and keeps it in sync.
PublishedGrind size, explained for home brewers
WordPressLive at emberline.example/brewing/grind-size
SEOYoast title and description set
FiledBrewing at home · Guides · Author: Ava Lindqvist
Links4 internal links pointed at live pages
Edited after publishing?Update on WordPress
14

The Verbolica plugin.

One WordPress plugin connects the client's site. It publishes posts and designed pages, records first-party engagement and form leads, and shows which AI systems are reading the site.

  • No passwords stored, one connect key per site.
  • First-party engagement, measured on the site itself.
  • Leads attributed to the content that earned them.
Verbolica ConnectWordPress plugin · Active
Publishing posts, pages and native Elementor pages
Engagement scroll, read, click and form events, first-party
Leads which content earned each enquiry
AI crawlers which AI systems fetch the site
Your design stylesheet and scripts delivered with each page
15

Social posting on a calendar you can see.

Approved posts drop onto the client's calendar and go out on time. Drag one to another day to reschedule, and see the live post link the moment it publishes.

  • Drag to reschedule.
  • Live links on every published post.
ScheduleEmberline Roasting Co. · October, week 3
Mon 13LinkedInWholesale credibility, post 1
Tue 14WordPressGrind size, explainedInstagramPost 2
Wed 15FacebookNew origin
Thu 16Google BusinessNow on the menuXPost 3
Fri 17WordPressWholesale starter pack
16

Fully automated, or as hands-on as you like.

Set how much runs on its own for each client and each channel: Advise keeps everything for your review, Copilot lets the routine work through, Autopilot runs it. Quiet clients auto-approve after the window you set. Set it, and the month runs.

  • Per channel, per client.
  • One ceiling caps the lot.
  • Review your AI marketer's work first, if you want.
System autonomyAdvise
Advise
Copilot
Autopilot
Blog postsCapped at AdviseAutopilot
New website pagesCapped at AdviseAutopilot
Edits to live pagesCapped at AdviseCopilot
Measure

The client's real data, pulled in, watched and turned into a monthly story.

17

All the client's data, in one place.

Connect Search Console, Google Analytics 4 and WordPress and Verbolica pulls in queries, clicks, positions, engagement and every page on the site. Data older than 90 days is never treated as current, so plans aren't built on stale numbers.

  • Search Console, GA4, WordPress.
  • Stale data flagged, never trusted.
ConnectionsEmberline Roasting Co.
Google Search ConsoleQueries, clicks, impressions, positionsConnected
Google Analytics 4Views, engagement time, journeysConnected
WordPressEvery post and page, imported and kept in syncConnected
18

Rank tracking, built in.

Track the client's keywords weekly, or daily for the ones that matter, with a visibility chart, position changes and decay alerts when a page starts to slip.

  • Weekly by default, daily per keyword.
  • Decay alerts before a page drops off.
RankingsTracked weekly, daily if you choose
KeywordPositionChange
home espresso grind size4↑ 3
single origin coffee beans8↑ 5
wholesale coffee supplier14↓ 2
19

See how AI assistants talk about the client.

Track the questions buyers ask AI assistants and whether the answers name the client. Every question where they're missing has a Write answer button. The plugin shows which AI systems are reading the site, and which enquiries came from an AI answer.

  • The questions buyers actually ask.
  • Write the answer in one click.
  • AI crawlers and AI referrals, measured.
AI VisibilityQuestions buyers ask AI assistants
What's the best coffee for a home espresso machine?Named you
Which roasters supply cafés with barista training?Not namedWrite answer
How do I switch coffee suppliers for my café?Not namedWrite answer
AI crawler activityWhich AI systems fetched the site this month, measured by the plugin
20

Monthly reports that write themselves.

Each month's report pulls search, analytics, engagement, rankings and AI visibility together, with a plain-English summary of what happened and what's next. Share it as a link or a PDF, under your agency's brand.

  • An AI summary the client will read.
  • Share link or PDF, under your own brand with the agency licence.
October reportEmberline Roasting Co. · under your brand
2articles published
6social posts
1landing page
4emails designed
October in short
Share link · PDFSend to client
Run

The agency side: approvals, people, the places you already work, and open doors for other AI.

21

An approval system clients actually use.

Your team approves first, then the client, in the platform, from a link or by replying to the email. Reminders go out on their own, quiet clients auto-approve after the window you set, and every decision is locked with who and when.

  • Approve in-app, by link or by email reply.
  • Reminders and auto-approve windows.
  • Locked, attributed decisions.
ApprovalsDecided rows are locked
Completed
Brewing at home — 2026-102 items
Oct 11
22

An activity tracker for the whole agency.

See what every person, and your AI marketer, did on every brand, day by day: who started each item, who did each step and who approved it.

  • Per person, per brand.
  • Your AI marketer's work in the same feed.
Team activityEveryone, every brand, every day
Gail drafted 6 social posts for Emberline09:12
AAva sent Wholesale credibility for approval09:40
CClient approved Wholesale credibility11:05
SSystem published Grind size, explained12:00
23

Work from Google Chat.

Add Verbolica to a Google Chat space and link it to a client. Ask your AI marketer for anything, check drafts with /drafts, and approve or improve them without leaving the thread. Publishing results and daily digests post there too.

  • Slash commands: /drafts, /status, /report, /competitors.
  • Approve from a card.
  • Daily digests in the space.
Google Chat#emberline-team
/drafts
Hailey · app
3 drafts waiting
Wholesale credibility, post 1ApproveImprove
October newsletterApproveImprove
24

Brief your AI marketer by email.

Clients and your team can email their AI marketer like a colleague. It reads the request against the plan and the client's credits, replies in the thread, and does the work, attachments included.

  • Replies in the thread.
  • Reads Word, Excel and text attachments.
  • Checks the request against the plan and the credits.
EmailRe: Huila launch
From the clientCan we move the Huila launch posts to Friday? We're short on stock until Thursday.
John (AI marketer)Done. All six Huila posts now go out from Friday 9am, and the blog post moves with them. Nothing else in October changes.John is an AI marketer working with your agency.
25

MCP and API: bring any agent.

Connect Claude, ChatGPT or any agent that speaks MCP and it gets 38 marketing tools on your clients: plans, drafts, schedules and approvals. Or use the REST API and signed webhooks to wire Verbolica into your own systems.

  • 38 MCP tools.
  • API keys act as a named team member, so every action is attributed.
  • Webhooks for every status change.
MCPapp.verbolica.com/api/mcp · 38 tools
tool get_brand_overview
tool get_content_plans
tool write_content
tool create_social_campaign
tool schedule_content
tool get_brand_health
… and 20 more
ClaudeChatGPTGrokOOpenClaw
26

Frontier AI models, chosen for each job.

Verbolica uses the strongest model for each kind of work: Claude for strategy, writing and design, Google's Gemini for images, OpenAI for cut-outs and search, HeyGen for video. You get the best of each without managing any of them.

  • No API keys to manage.
  • Upgraded as better models ship.
ModelsThe right one for each job
ClaudeStrategy, writing, page design and your AI marketer
GeminiBranded images and social designs
OpenAICut-out images and search embeddings
HHeyGenAvatar video

All of it, for $49 a client.

Every feature on this page is included in every client brand. Start with one and watch the month run.